Buck Bond Group
Survey: Buck and REBA Data and technology research 2023

Survey: Buck and REBA Data and technology research 2023

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From ChatGPT and advancements in artificial intelligence, to strategic data analytics at your fingertips, technology change is already making waves in all aspects of business. Employers and governments alike are working at pace to understand and benefit from the implications of these innovations. The potential for these technologies in HR, benefits and reward systems are significant. Communications tools such as more sophisticated chatbots, greater benefits flexibility and personalisation and enhanced data analysis are incredibly powerful. They have the potential to help employers rethink their employee value propositions (EVPs) and engage employees with benefits that are genuinely relevant to them.

Buck has partnered with the Reward and Employee Benefits Association (REBA) to undertake research in to user experiences of reward and benefits technology and data. The results reveal that many employers are beginning to understand the great potential that technology offers to support their HR, reward and benefits strategies, but have yet to take full advantage of them.

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