Buck Bond Group
Survey: Talking to employees about vaccine hesitancy

Survey: Talking to employees about vaccine hesitancy

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Nearly one-third (30%) of U.S. employees plan to take a “wait and see” approach to getting the COVID-19 vaccine, with members of the same group describing it as “not worth the risk,” in a recent survey of American employee attitudes towards the COVID-19 vaccine.

To understand the reasons for vaccine hesitancy and determine the messages that can move people to acceptance, Buck commissioned Leading Indicator Systems to conduct and analyze the results of a nationally-representative online survey of 820 full-time workers employed by companies with at least 20 employees between February 25th and March 1st, 2021.

The analysis revealed the existence of five segments of American employees, each with their own persona vis-a-vis vaccination, and each with their own set of communication needs. This paper reports the results of the study in terms of each segment’s demographics and the messages that resonate best with them.

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